Sir Richard Branson’s Atlas Mountains retreat, forty-five minutes from Marrakech, built around a former private home with views toward Mount Toubkal.
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Kasbah Tamadot sits above the village of Asni in the foothills of the High Atlas, roughly forty-five minutes from Marrakech. Originally a private home before Branson bought it after spotting the property during a hot air balloon flight, the kasbah still carries that character throughout: antiques and artwork gathered across Morocco fill the rooms, and no two are decorated quite alike.
The property works closely with the surrounding Berber community, with staff drawn almost entirely from local villages and a direct partnership with a local foundation on training and education. Guests can choose rooms within the main kasbah, one of the signature Berber tents, or a newer three-bedroom riad with a private pool.
Two restaurants serve Moroccan and international dishes built around locally sourced, often foraged ingredients, including a newer restaurant named for the tradition of gathering to share food and poetry. Breakfast typically includes bread baked fresh in a clay oven, and mint tea is served throughout the day as a matter of course rather than a novelty.
The spa draws on genuine local hammam tradition, and the tea ceremony with the property’s longtime tea master, an unhurried ritual built around conversation as much as the tea itself, is one of the quieter signature experiences here. The infinity pool looks directly out over the mountains, and treatments can be arranged in-room for guests who prefer not to leave their terrace at all.
Guided hikes into the High Atlas, mountain biking, and cooking lessons focused on Berber and Moroccan dishes are all available through the property. Day trips into Marrakech are easy given the short drive, and the surrounding villages offer a genuine, unstaged look at Atlas Mountain life for guests who want to go further than the property gates.
Rooms within the original main building, each individually decorated with antiques and artwork collected by Branson, most with private terraces looking out over the gardens or mountains.
Open-plan layouts with separate sitting areas. The Deluxe Suites step up further with prime Atlas Mountain views and richer Moroccan interiors, with traditional tilework and textiles throughout.
The property’s signature accommodation: spacious tents with their own private terrace, some with private hot tubs, set apart from the main building for extra privacy.
Newer additions to the property, each with a private terrace, plunge pool, and interiors made in partnership with local Berber craftspeople, suited to families or groups traveling together.
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